Bella Baker
AI Creative Director
I'm Australia's first AI Prompt Engineer, with a background in art, art direction, and design. I help brands and creative teams turn emerging technology into practical creative advantage.
My focus is AI strategy, prompt engineering, and end-to-end production, creating commercially effective work that's ready to ship.
Alongside client projects, I lead AI capability across the agency: running workshops, training teams on the latest tools and workflows, and helping clients confidently bring AI into their creative process.
I believe AI amplifies expertise, it doesn't replace it. And being curious by nature, I'm a jack of all trades, some say unicorn.
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![Purple background with a pink and purple geometric logo, and text that reads 'Award School supported by Facebook'.]()
AWARD School
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![A collection of oral hygiene products including a green bottle of Waken mouthwash, a tube of Waken toothpaste, a toothbrush, and a potted pink flower with green leaves, placed on a light-colored surface near a window.]()
WAKEN
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![Illustration of a beach volleyball tournament with spectators, officials, and players, near the ocean with buildings in the background.]()
MAXIBON
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![Advertisement for Cha-Tea's Angels, Oreo cookie-based iced beverages. Three drinks labelled Valiant Vanilla, Harmonious Hazelnut, and Magnificent Mousse, each topped with Oreo cookies and purple straws, with shadow silhouettes of people in the background.]()
CHATIME
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![A pizza shaped like a heart with bacon and sausage toppings, placed on a pink glittery star-shaped background against a blue sky. Text reads: "This Barbie is a crowd pleaser" and "Barbecue."]()
PIZZA HUT
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![A graphic showing the start of a process with a Microsoft Word icon, titled 'Final Resume Draft.docx,' and the text 'How it started...,' with the Indeed logo at the bottom.]()
INDEED
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![A woman standing in shallow ocean water at sunset, wearing a magenta swimsuit with text overlay offering up to 30% off on selected styles.]()
BOND-EYE
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![A young woman with light skin and brown hair tied back, wearing a loose blue satin shirt and matching pants, sitting on a red stool, indoors against a neutral beige wall with a white curtain on the left.]()
ASSEMBLY LABEL
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![A digital art workspace with two monitors, a small potted plant, a brush stylus, and a colorful LED light strip on the desk in a dark room.]()
WACOM
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![A cozy living room scene with a lit fireplace, a stack of books, a bottle of whiskey labeled 'MR. BLACK,' a glass filled with whiskey and ice, and part of a woman sitting on a sofa.]()
MR BLACK
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PHILTER
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![A man wearing glasses with a lemon helmet on his head, smiling in a kitchen.]()
KITCHEN TALES with MATT MORAN
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DMC Health & wellness
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![A young boy with brown, curly hair smiling and running outdoors on a grassy field.]()
Puddletown Kids wear
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![Close-up of several fish, likely mackerel, laid out in a row.]()
THE AFISHONADO
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![Three women performing a traditional dance on stage, wearing colorful skirts with black, orange, and yellow accents, and white blouses. They are smiling and lifting their skirts as part of the dance.]()
DEN AND MEADOW
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![Three colorful cocktails with garnishes on a wooden bar counter in a restaurant or bar setting.]()
APPLEJACK HOSPITALITY
