Bella Baker

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A portrait of a smiling woman with long brown hair, wearing a white blazer and a gold necklace, standing against a plain light gray background.

AI Creative Director

I’m Australia’s first AI Prompt Engineer, with a background in art direction and design. I make AI-led creative that ships for brands like Optus, Youi, Verisure and Australia Post, and train the teams who want to do it too.

Jack of all trades, master of a few. Some say unicorn.
I’ll take it.

"Modernising Pip" the Australian Post beloved mascot. Elevating their illustrated version Mock up - Travel
"Modernising Pip" the Australian Post beloved mascot. Elevating their illustrated version Mock up - Christmas
"Modernising Pip" the Australian Post beloved mascot. Elevating their illustrated version Mock up - Delivery
Nonna, our AI influencer "You order your groceries on the phone, but you do not know what you are buying until you squeeze it"
Nonna's details
Nonna's invitation snapshot, displaying her UI mocked up on a phone in an industrial kitchen Making over 100 personalised invitations to send to clients for a beautiful Italian meal
Capeesh, our wise guy AI Influencer "Now lets read the part they don't want you to see"
Capeesh, our wise guy AI Influencer "Look for the catch, read the fine print, this one gets the nod"
Capeesh, our wise guy AI Influencer "$9 for water from a mountain, the mountain didn't do anything"
AI image still from a BRX job where I applied post effects to an AI-generated video
AI image still from a BRX job where I applied post effects to an AI-generated video -Costume change
AI image still from a BRX job where I applied post effects to an AI-generated video - Environment change
AGL AI Avatar helper - Brand-owned illustration
AGL AI Avatar helper - Muppet
AGL AI Avatar helper - Non-gendered specific person
AGL AI Avatar helper - Non-gendered specific CGI
AGL AI Avatar helper - Blue monster with AGL logo for hair
AGL AI Avatar helper - Tiny pocket sized monster
AGL AI Avatar helper - CGI Kelpie
AGL AI Avatar helper - Brand-owned Blue Kelpie
AGL AI Avatar helper - Realistic Kelpie
Youi Caught on Camera Campaign Accidental Damage Bull rush
Youi Caught on Camera Campaign Hire Car Parachute Driver
Youi Caught on Camera Campaign Flexible Cover Jelly house
The original Youi illustration that I translated into a realistic, comical Tik Tok Accidental Damage
The original Youi illustration that I translated into a realistic, comical Tik Tok Hire Car
The original Youi illustration that I translated into a realistic, comical Tik Tok Flexible Cover
Optus Mass imagery Built a custom GPT to generate on-brand imagery specific to this use case
Optus Lifestyle imagery Built a custom GPT to generate on-brand imagery specific to this use case
Example ofMass Imagery
Optus Foldables Tik Tok Before AI image where the phone is the field
Optus back-to-business campaigns rolled out in every format
Optus Foldables Tik Tok After AI image where the phone is the field
Optus Foldables Origami treatment - Productivity
Optus Foldables pop up paper treatment
Optus Foldables Origami treatment - Entertainment
Verisure, a geographically specific AI image to bring their real stories to life Wythall, outside Birmingham
Verisure, a geographically specific AI image to bring their real stories to life Lymm, Cheshire
Verisure, a geographically specific AI image to bring their real stories to life Balham, London
Medibank Pet Insurance Utilising AI for scamps
Medibank Pet Insurance
Medibank Pet Insurance

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