WAKEN

Introduction: Waken, the naturally led, latest mouthcare range to hit the shelves, taking on the mammoth competitor Colgate. My work with Wiredco x Waken included Full Page & Half page ads in the Sydney Morning Herald, Pinterest ads & Social content. Playing with the pastel palette was a real treat & from the get-go, the client loved my designs.

The brief: launch the naturally led mouth-care brand from the UK to Australia with a campaign that will turn the heads of faithful Colgate users.

BE WARNED WAKEN IS SO BEAUTIFUL IT WILL INSPIRE YOU TO RENOVATE YOUR BATHROOM

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BE WARNED WAKEN IS SO BEAUTIFUL IT WILL INSPIRE YOU TO RENOVATE YOUR BATHROOM |

Insight: Existing oral care brands have been tucked away in our cupboards, often overlooked and unnoticed.

Concept: Waken's mouth-care collection boasts such elegance that it entices a bathroom upgrade.

Implementation: A striking spread, both full and half-page, within the Sydney Morning Herald. The full page ad appeared as a letter from Australian Bathrooms expressing regret for not offering such aesthetically pleasing and sustainable oral care earlier. Beware, as choosing Waken mouth-care might spark a bathroom renovation journey. Starting with aligning pastel toothpaste packaging with your towels, transitioning to matching design elements, such as tiles.

Execution continued: We subsequently established a presence on Pinterest, renowned for its rich collection of mood boards. Waken initiated this phase by strategically using paid ads to both inform and engage our audience about it’s sustainability-focused products. The campaign on Pinterest featured captivating imagery that aligned with the brand aesthetics, complemented by informative captions and influencer collaborations, aligning with the platform's inherent organic approach.

UPCOMING PR ACTIVATION

UPCOMING PR ACTIVATION

MAXIBON

Game. Set. Smash!  One side Biccie, one side Choc. We'll create a jumbo Maxibon ping pong table big enough for multiple mates to play and huge paddles to 'smash' and 'cream' the competition. 

Through a series of knockout rounds, teams will battle it out for a place on the winner's podium - to raise the coveted gold Maxi-pong trophy.

Teams of 4 will turn up in their team gaff, with all their other mates cheering them on (or at least laughing at their expense).  There’ll be a 'half time' show and comedic commentary to ensure a live stream is as engaging for the online audience as it is for the real world

Not to be forgotten, the at-home tribe will vote to decide the winner of the People's Choice Award for most creative antics on court. 

Endless opps for the brand to be front and centre, without going too overboard.  

Chatime

Introduction: While playing favorites isn't advised, my time at Wired holds a special place in my heart, especially the thrilling moments with Chatime. The abundant creative freedom let our imaginations run wild as I dove into visual and creative projects for Chatime. My role covered crafting social content, orchestrating campaigns, directing photoshoots, and crafting creative strategies and pitches.

The brief: Infuse fun and creativity into the Chatime & Oreo limited-time collaboration.

CHA-TEA'S ANGELS, starring sketch-she influencers Lana Kington and Madison Lloyd. Together, we brought the Chatime Oreo drinks to life!

Tik Tok Challenge; Duet this & win! CHA-TEA'S ANGELS karaoke became an engaging route to connect with Chatime's audience.

Unveil the latest OREO drinks through an off-page ad. Each drink takes on the persona of a recognizable Charlie's Angel silhouette, creating an intriguing and captivating launch.

The brief: Boost sales of Chatime DIY kits.

Insight: The primary purchasers at Woolworths are mothers.

Idea: Provide parents a more enticing reason beyond "the kids will love this one."

Execution: Introducing "Satisfyingly Strange Nights In" with Chatime's playful adult-friendly night-time recipes. The campaign brings a touch of naughtiness to evenings, accompanied by influencer content and charming Pinterest recipe cards.

working bee-hind the scenes

MORE CASE STUDIES TO COME